Nimble’s redesigned unsubscribe list gives you deeper insights into your outreach campaigns, showing who opted out and why while making contact management easier. Let’s walk through it together.
Table of Contents:
What is Do Not Mail List in Nimble?
The Do Not Mail list helps you manage the contacts who unsubscribed from your messages and keep your outreach campaigns compliant. It provides full visibility into who opted out of your communications, when the contacts unsubscribed, and the reason behind it.
The Reasons Contacts Get Unsubscribed in Nimble
Unsubscribes in Nimble occur for several reasons:
Recipients click the category-based unsubscribe link - if a contact opts out by clicking the unsubscribe link, Nimble automatically adds them to the list and marks the reason as ‘clicked the link.
Manual unsubscribe/import – you can manually add contacts to the unsubscribe list in Nimble or import the email addresses, with the reason stating ‘added by a team member'/imported from CSV file.
Bounced emails – if an email cannot be delivered (a hard bounce), Nimble automatically unsubscribes the contact.
Let’s take a look at how contacts can be managed after being added to the unsubscribe list.
How to Manage Unsubscribe contacts in the Do Not Mail List
To access the Do Not Mail list, go to the Email Settings tab in Nimble and click Do Not Mail List at the top. Under the Unsubscribed list you’ll find all email addresses of contacts who have either unsubscribed from your messages or were manually added by you or your teammates. You’ll also see the categories each contact chose to opt out of.
Learn more about Nimble unsubscribe categories in our support article: Creating category-based unsubscribes in Nimble.
The unsubscribed tab lets you manage contacts by manually adding them with the Add to Unsubscribe button. You can also export the list of unsubscribed emails to a CSV file, or import your own CSV file with emails by assigning them to the appropriate category.
Please, note: If a contact specifically requests to be re-subscribed, you can remove them from the unsubscribe list. For this, in the Unsubscribe Preferences column, click the "Unsubscribe Preferences" button. Then, deselect the category the contact opted out of, confirm your action, and save the changes:
The bounced tab shows all emails that could not be delivered. To protect your sender reputation and maintain deliverability, Nimble automatically unsubscribes contacts when an email bounces. Frequent bounces can lead email providers to mark your messages as spam, and many email platforms and regulations, such as CAN-SPAM, recommend removing invalid addresses to prevent complaints.
You can whitelist a bounced email if you have verified that the address is valid:
Once you remove a bounced email from the list, the contact won’t be added back if future bounces occur, as Nimble recognizes your previous action as valid.
You can export the list of bounced emails to CSV by clicking Export CSV from the top to review, clean, and manage your contacts more effectively.
In the Do Not Mail List settings, you can add tags that are automatically applied when recipients unsubscribe or when emails bounce, and you can also review the unsubscribe link categories.
If you have any questions, please write us at care@nimble.com, initiate a chat from this FAQ, or join one of our Nimble Onboarding and Best Practices sessions, held every weekday at 9 AM PT.