Effective communication is key to building and maintaining meaningful relationships with customers. However, it typically takes 5 to 8 follow-ups to reach a prospect, but many reps stop after only one or two attempts. Entrepreneurs and small businesses often struggle to follow up consistently due to wearing multiple hats.
That's why we're excited to introduce Email Sequences!
What Are Email Sequences?
Email sequences are carefully crafted series of pre-written emails sent automatically to your contacts in response to their actions or based on a set schedule.
These sequences are designed to nurture leads, build relationships, and ultimately drive desired actions, like making a purchase or scheduling a demo.
How Can I Use Email Sequences?
Email sequences can be used in a variety of ways like welcoming new subscribers, reaching new or cold leads, onboarding new users, promoting an event, or upselling products and services.
Watch the video:
Let’s take a look at some of the most useful features of email sequences in Nimble:
Setup Email Sequences - Create email sequences from scratch. giving you control over the creation of your sequences to ensure you are getting the results you need to grow your business
Add Contacts to your Sequences - Streamline your processes by adding contacts to workflows from your email inbox, websites, web forms, social media, business apps like our Prospector App, and more.
View Email Sequence Reports - Better understand how your sequences are performing by viewing reports. This will keep track of Open and Click rates as well as Replies and Bounces.
Monitor Billing for Email Sequences - Expand your outreach by increasing your group message sending amount.
What Triggers an Email Sequence?
Triggers are the catalysts for email sequences and determine the timing of each email that gets sent. They can be:
Time-Based Triggers: These send emails at predetermined times, such as immediately after a subscription or a few days later.
Activity-Based Triggers: More dynamic, these triggers respond to recipient actions, like not opening an email or clicking a link.
Setting up an email sequence means establishing these triggers and preparing the emails to be sent. Once activated, the sequence takes care of itself, ensuring that messages are delivered at the optimal time based on schedule or user behavior.
What Else Should I Know About Email Sequences?
In addition to what has been mentioned, you should also know the following:
Nimble's Email Sequences are accessible on the Business Plan and Microsoft Plans.
Users can add an unlimited number of sequences—no limits, just endless possibilities!
Currently, only the sequence owner can modify a public sequence, but all users can add contacts to it.
If you have any questions, please write us at care@nimble.com, initiate a chat from this FAQ, or join one of our Nimble Onboarding and Best Practices sessions, held every weekday at 9 AM PT.