Managing email sequence bounces effectively is crucial for maintaining a healthy email list and ensuring high deliverability rates.
If you have not yet set up email sequences, take a look at the following article:
Here are some best practices for handling email bounces in message sequences:
1. Comply with Email Regulations: Follow email marketing regulations and best practices, such as CAN-SPAM, GDPR, and other relevant laws. This helps protect your reputation and reduces the risk of bounces.
2. Monitor Bounce Rates: Regularly track and monitor your bounce rates. A high bounce rate can indicate issues with your email list or delivery practices. You can monitor bounces for each email sequence within the Sequence tab.
3. Remove Bounced Emails: If your email provider has identified an email as invalid or there is a permanent delivery failure, then remove the address from your mailing list to prevent repeat delivery attempts. You can also set up your email system to retry sending the message a few times over a specific period. If the email continues to bounce, remove it from your mailing list.
4. Validate Email Addresses: Use email validation tools to check the validity of email addresses before adding them to your mailing list. This helps reduce the number of bounces from invalid addresses.
5. Clean Your List Regularly: Periodically clean your email list by removing inactive or unengaged subscribers. This helps maintain a healthy list and improves deliverability.
6. Monitor Engagement: Track engagement metrics like Last Contacted. If an email address shows no engagement over a period of time, consider removing it from your list to avoid potential bounces.
7. Personalize Emails: Personalize your emails to make them more relevant to the recipient. This can improve engagement and reduce the likelihood of bounces due to recipient disinterest.
8. Use Double Opt-In: Implement a double opt-in process where subscribers confirm their email addresses before being added to your list. This ensures that only valid and interested recipients are included.
9. Keep Subject Lines and Content Relevant: Ensure your subject lines and email content are relevant and valuable to your audience. Irrelevant content can lead to unsubscribes or recipients marking your emails as spam, increasing the risk of bounces.
By following these best practices, you can effectively manage email bounces, maintain a healthy email list, and ensure your message sequences reach their intended recipients.
If you have any questions, please write us at care@nimble.com, initiate a chat from this FAQ, or join one of our Nimble Onboarding and Best Practices sessions, held every weekday at 9 AM PT.