With Nimble’s new Email List Verification feature, you can easily check which email addresses are valid and reduce bounces before sending your email marketing campaigns! Manage your lists even more efficiently, reach out to real contacts, and have greater confidence in your outreach.
*** New to Nimble's Email Marketing and Email Lists? Learn more here:
Table of Contents:
Why Email Verification Is Needed?
Verifying email addresses before sending messages is essential for several reasons. By taking the verification steps, you can:
Reduce bounce rates and ensure your emails are delivered to real inboxes.
Improve overall deliverability, as verified addresses increase the chances your messages will be opened.
Avoid penalties and compliance issues caused by excessive bounces.
Save time and resources by focusing only on contacts that actually exist.
Protect your sender reputation, since high bounce rates negatively affect it.
Learn more about the best ways to protect your sender's reputation in our support guide: Best Practices for a Strong Sender Reputation with Nimble Email Marketing.
How to Verify Email Lists in Nimble
Let’s see how Email List verification works in action! To verify subscriber's email addresses take the following steps:
Go to the Outbound tab >> Email Lists
Open the email list you want to verify
Select the email addresses you wish to check
Click Verify Selected Emails to start the verification process
Upon verification Nimble will check whether the email address is valid and assign one of the following statuses:
Risky - the email may be invalid or unreliable. Consider excluding it from your campaign
Confident - the email has been verified and is safe to include in campaigns
Deliverable - Nimble has a record of successful delivery to this email. It is highly reliable
Note: After verification, some email addresses may also show as unknown. These emails should be treated with caution and you may wish to remove them from your list as their deliverability can’t be confirmed.
After running the check, you can manually remove any email addresses that are not reliable for sending by selecting them and clicking 'Remove from the list'. Emails marked with a bounced status will be automatically excluded.
Billing Details for Email List Verification
The Email List Verification feature is available through Nimble Enrichment credits. You can buy credits at $10 per each 1,000 credits. Each email verification will deduct 2 credits per email from your account.
To add more credits to your account, take the following steps:
Visit Settings>>Billing
Scroll to Enrichment credits and click 'Add more credits'
***Note:
Enrichment credits expire at the end of your billing cycle and do not carry over. Be sure to choose only the number of credits you’ll use before then.
In team accounts, enrichment credit management is handled by the account admin.
If you have any questions, please write us at care@nimble.com, initiate a chat from this FAQ, or join one of our Nimble Onboarding and Best Practices sessions, held every weekday at 9 AM PT.