With Nimble’s new Email List Verification feature, you can easily check which email addresses are valid and reduce bounces before sending your email marketing campaigns! Manage your lists even more efficiently, reach out to real contacts, and have greater confidence in your outreach.
*** New to Nimble's Email Marketing and Email Lists? Learn more here:
Table of Contents:
Why Email Verification Is Needed?
Verifying email addresses before sending messages is essential for several reasons. By taking the verification steps, you can:
Reduce bounce rates and ensure your emails are delivered to real inboxes.
Improve overall deliverability, as verified addresses increase the chances your messages will be opened.
Avoid penalties and compliance issues caused by excessive bounces.
Save time and resources by focusing only on contacts that actually exist.
Protect your sender reputation, since high bounce rates negatively affect it.
Learn more about the best ways to protect your sender's reputation in our support guide: Best Practices for a Strong Sender Reputation with Nimble Email Marketing.
How to Verify Email Lists in Nimble
Let’s see how Email List verification works in action!
To verify subscriber's email addresses take the following steps:
Go to the Outbound tab >> Email Lists
Open the email list
Select the email addresses you wish to verify
Click Verify Selected Emails to start the verification process
Note: When you add an email address to a list, it is initially assigned an Unknown status. After verification, Nimble evaluates the address and assigns an appropriate status based on its validity:
Unverified - the email address could not be validated, so its deliverability is uncertain.
Bounced - emails sent to this address were returned by the recipient’s server, indicating that the address is likely invalid or unable to receive messages.
Risky - the email may be invalid or unreliable. Consider excluding it from your campaign
Confident - the email has been verified and is safe to include in campaigns
Deliverable - Nimble has a record of successful delivery to this email. It is highly reliable
**** Email addresses marked as Unverified should be treated with caution, as their deliverability cannot be confirmed. You may want to consider removing them from your list.
**** If an email address has already been verified in one list, the same status will automatically appear in any other list where it is added—no additional verification is required.
After running the check, you can manually remove any email addresses that are not reliable for sending by selecting them and clicking 'Remove from the list'.
If you’d like to select all emails with a specific status, click Multi-select, choose Select by status, and then pick the desired status from the list.
Billing Details for Email List Verification
The Email List Verification feature is available through Nimble Enrichment credits. You can buy credits at $10 per each 1,000 credits. Each email verification will deduct 2 credits per email from your account.
To add more credits to your account, take the following steps:
Visit Settings>>Billing
Scroll to Enrichment credits and click 'Add more credits'
***Note:
Enrichment credits expire at the end of your billing cycle and do not carry over. Be sure to choose only the number of credits you’ll use before then.
In team accounts, enrichment credit management is handled by the account admin.
If you have any questions, please write us at care@nimble.com, initiate a chat from this FAQ, or join one of our Nimble Onboarding and Best Practices sessions, held every weekday at 9 AM PT.