Looking to organize your subscribers and make your outreach more effective? Nimble’s new Email Lists feature helps you structure, track, and engage your contacts with ease. Getting started is easy - let's dive in together!
***Note: Nimble Email Lists are available only to users who have the Email Marketing add-on enabled. Learn more about Nimble Marketing here: Getting Started with Nimble Email Marketing
Table of contents:
Why Email Lists Are Needed
Effective outreach starts with organizing your contacts into meaningful lists, whether they’re subscribers, users, or waitlists. With Nimble Email Marketing Lists, you’ll ensure your messages always reach the right people at the right time and see benefits such as:
Higher deliverability: you'll see fewer bounces and reduced risk of landing in spam.
Better engagement: you'll reach the audience who truly wants to hear from you.
Actionable insights: you'll track list growth and refine your messaging.
Time optimization: you'll keep contacts organized reducing manual work.
Who Benefits from Nimble Email Lists
Every team can make their outreach more effective by grouping contacts into targeted email lists. Let’s take a look at how this works across different teams and industries:
Marketing teams: track audience growth, manage opt-ins, and send campaigns to engaged contacts (e.g., blog subscribers or newsletter readers).
Sales teams: work with cleaner, more reliable contact data for effective outreach (e.g., leads segmented by industry or region).
Customer Success teams: stay connected with customers through updates, education, and feedback (e.g., active product users).
Event teams: manage attendee lists and send targeted invites or follow-ups (e.g., webinar registrants or conference participants).
Business owners: gain insights into subscriber behavior while staying compliant with regulations (e.g., waitlists for new features).
How to Create Email Lists in Nimble
To create your Email List(s), you'll need to follow a few simple steps:
1. Go to Outbound >> Email Lists
2. Click Create Email List at the top of the page
3. Enter a name and description for your list
4. Choose the privacy setting to share the list with your team or keep it private
5. Click Create Email List to save
You can create as many lists as needed to keep your outreach organized and effective. All active lists appear in the Current section of the Email Lists tab, where you can quickly adjust privacy with the lock icon, see how many contacts are included, and review each list’s description:
To edit a list, click the pencil icon on the right to open its settings.
How to Add Email Addresses to the Email Lists
Once you’ve created your email list, open it to start adding subscribers’ email addresses. Under the Email Lists tab, you can add emails in the following ways:
Add individual emails using the Add Email button,
Use your existing tagged lists or segments, or create a new list with custom criteria by clicking Add List.
You can also import multiple emails at once using a CSV file.
Additionally, you can bulk add subscribers to an email list directly from the Contacts tab. For this, select multiple contacts, click the Actions button at the top, and choose Add to Email List from the dropdown menu.
*** If any contacts have multiple email addresses, they won’t be added automatically. Instead, you’ll be prompted to choose the correct address manually.
To add a contact from their contact record page in Nimble click the three dots next to 'Edit' and select 'Add to Email list':
*** You can also enrich your email lists with subscribers’ addresses through Nimble Web Forms. Learm how in our support article Add Webform Contacts to Email Lists.
Managing the Email Lists Tab
You can edit a list anytime by clicking the Settings button in the top-right corner. From there, you can update the list name, description, and privacy settings.
Additionally, you can enable the double opt-in option. Nimble double opt-in helps ensure higher list quality, reduces spam sign-ups, and keeps you compliant with email regulations.
Learn more in our support article: Nimble Double Opt-in for Email Lists
If you no longer want a list to appear among your active lists, you can archive it by clicking the Archive button from the top.
Archived lists are moved to the Archived section, where you can either restore them or delete them permanently:
The Reporting section in the Email Lists gives you a quick snapshot of growth and list health. You’ll see daily new members over the past 30 days, along with the total number of new emails added and the overall member count.
Under the Reporting tab, you’ll find detailed information about your contacts, including their names, date added, opt-in information, email status, and last contacted date:
Each contact in your Email List is assigned an email status that indicates whether their address is safe to use for outreach. This helps you keep your lists clean and improve deliverability. The available statuses include the following:
Unverified – Nimble doesn't yet have any information about this email.
Bounced – Messages to this email have failed and bounced back.
Risky – The email was verified with a checker and returned as risky.
Confident – The email was verified with a checker and returned as confident.
Deliverable – Nimble has a record of a message successfully delivered to this email.
How to Send Messages to Email Lists
You can use your email lists to send group messages or to work with contacts through Nimble Sequences.
To add an email list to a group message, follow these steps:
Navigate to Outbound >> Group messages
Click ‘Add New Group Message’
Next to Email Lists from the top click ‘add email list’
Adding an email list to a sequence is just as simple:
Go to Outbound >> Sequences
Open your sequence
Click Add List at the top and then Email lists:
That’s it! Your subscribers are now ready to receive your messages.
If you have any questions, please write us at care@nimble.com, initiate a chat from this FAQ, or join one of our Nimble Onboarding and Best Practices sessions, held every weekday at 9 AM PT.